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LinkedIn Growth Kit:
50 Claude Skills for LinkedIn

A practical playbook for turning LinkedIn into a repeatable lead engine with profile optimization, daily routines, DM frameworks, and ready-to-use Claude skills.

Start with the Playbook Explore the 50 Skills

LinkedIn works best when it is treated like a system. The right profile, the right content, the right outreach, and the right daily routine can create conversations that compound into meetings. This Growth Kit breaks that process into a playbook and 50 Claude skills you can use to build pipeline without relying on ads or random posting.

30 minutes a day can create consistent warm conversations.

Profile pull, content attraction, and direct outreach work better together.

The goal is not attention. The goal is booked meetings.

Why LinkedIn lead generation works as a system

Most people use LinkedIn like a billboard. They post, wait, and hope.

This kit takes a different approach. It treats LinkedIn as a pipeline system where:

Visitors read your profile like a sales page
Posts create visibility and trust
Comments and connection requests warm prospects
DMs move conversations toward meetings
Repetition compounds the network effect

The key idea is simple: content alone builds awareness, outreach alone feels cold, and together they create momentum.

The LinkedIn LeadGen Playbook

1 The LinkedIn LeadGen Mindset

LinkedIn is not a vanity platform. It is a place where named buyers can be moved, one interaction at a time, toward a conversation.

The mindset shift matters because every connection, every comment, and every DM can become part of a pipeline when the system is consistent.

2 The LinkedIn Profile

Your profile is your 24/7 sales page.

It should answer three questions immediately:

Who do you help?
What outcome do you create?
Why should the visitor trust you?

Sections to optimize: Headline, About section, Featured section, Experience section.

3 The 30-Minute Daily Routine

Pipeline is built in small repeated actions, not heroic sprints.

Suggested daily flow:

Check and respond
Engage strategically
Send personalized outreach
Publish or prepare content
Add new prospects for tomorrow

4 The DM Conversation Framework

The goal of DMs is not to pitch immediately. The goal is to move from connection to conversation to meeting without sounding pushy.

The recommended flow:

Welcome
Value drop
Soft qualifier
Meeting request

5 The Content-to-Pipeline System

Content should do two jobs at once: Build visibility and Create lead flow.

Giveaway posts, thought leadership posts, pain-point posts, and social proof posts can all drive DMs when the CTA is clear.

6 The 30-Day Sprint

The sprint gives structure to the first month:

Week 1: foundation
Week 2: activation
Week 3: acceleration
Week 4: conversion

The outcome is a profile that converts, a daily habit that holds, and a growing list of warm conversations.

50 Skills Across the Full LinkedIn Pipeline

Use Claude as your intelligent assistant across every stage of the funnel.

Category 1 - Profile and Positioning

1LinkedIn Headline Optimiser▼

LeadGen Job

Writes a headline that makes the right buyer instantly understand why to connect.

For

Founders and sales leaders using LinkedIn as a primary pipeline channel.

When to Use

First, before any outreach or posting. Your headline is read on every comment, request and search result.

Pipeline Edge

Produces five headline variants tested against ICP appeal and search visibility, so your most-viewed line of copy sells instead of sitting there as a job title.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in profile optimisation. You understand what makes a headline generate inbound: it must tell a specific buyer, in under a second, who you help and what outcome you deliver, while staying searchable.
3	◉TASK:
4	Write five LinkedIn headline variants for me using the formula [Who you help] + [What you help them do] + [The outcome they get].
5	◎CONTEXT INPUTS:
6	- Who I help: [ICP]
7	- What I help them do: [CORE SERVICE / TRANSFORMATION]
8	- The outcome they get: [MEASURABLE RESULT]
9	- Keywords my ICP searches: [KEYWORDS]
10	- My current headline: [PASTE]
11	◆EXECUTION STEPS:
12	1. Identify the single most valuable outcome my ICP wants and lead with it.
13	2. Write five variants, each using the formula but with a different emphasis: outcome-led, pain-led, proof-led, identity-led, and search-led.
14	3. Weave in at least one ICP search keyword per variant without making it read like stuffing.
15	4. Keep every variant under 220 characters and scannable on mobile.
16	5. Rate each variant 1–10 for ICP appeal and 1–10 for search visibility, and name the best one for inbound.
17	◇OUTPUT FORMAT:
18	- Five labelled variants, each with its two scores and a one-line note on who it is best for.
19	- A final recommendation with reasoning.
20	- Plain text, ready to paste into LinkedIn.
21	✦LINKEDIN LEADGEN STANDARD:
22	This output must meet the following standard: every variant must make the target buyer think "this person helps people like me" within one second, must avoid job-title language, and must be specific enough that a stranger could repeat what you do after reading it once.
23
24	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.

2About Section Writer▼

LeadGen Job

Writes an About section that converts profile visitors into DMs.

For

Founders and consultants who sell through personal brand.

When to Use

Right after the headline, while you are building the profile that your outreach and content will send people to.

Pipeline Edge

Builds the full five-part structure written for the visitor, not the owner, ending in the one CTA that reliably produces DMs rather than polite silence.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in profile conversion copy. You understand what makes a profile generate inbound: the About section must speak to the visitor's problem, prove you solve it, and tell them exactly what to do next.
3	◉TASK:
4	Write my complete LinkedIn About section using the five-part structure: hook, problem, solution, proof, CTA.
5	◎CONTEXT INPUTS:
6	- My ICP and their situation: [ICP]
7	- The core problem I solve: [PROBLEM]
8	- How I solve it: [SOLUTION / METHOD]
9	- My proof: [RESULTS, CLIENTS, NUMBERS]
10	- The action I want a visitor to take: [DM KEYWORD / RESOURCE / CALL LINK]
11	◆EXECUTION STEPS:
12	1. Open with a hook that names the reader's exact situation, not my biography.
13	2. Articulate the problem in the reader's own language so they feel understood.
14	3. Present the solution as a clear path, not a feature list.
15	4. Drop specific proof that makes the claim believable.
16	5. Close with one specific, low-friction CTA that generates a DM.
17	6. Keep paragraphs to one to three lines for mobile readability.
18	◇OUTPUT FORMAT:
19	- Full About section, ready to paste, around 1,200–2,000 characters.
20	- The first three lines isolated separately, since that is all visitors see before clicking "see more".
21	✦LINKEDIN LEADGEN STANDARD:
22	This output must meet the following standard: a cold visitor must understand within the first three lines that this profile is about their problem, the proof must be specific rather than vague, and the CTA must require almost no effort to act on.
23
24	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.

3Featured Section Strategy Builder▼

LeadGen Job

Builds a Featured section that captures every profile visitor's details.

For

Operators with a lead magnet, resource or booking link to promote.

When to Use

Once your headline and About are converting, to capture the attention they create.

Pipeline Edge

Turns the most overlooked real estate on LinkedIn into a capture mechanism, mapping exactly what to feature and the framing that makes visitors click.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in profile-to-lead capture. You understand that the Featured section sits in the visitor's eyeline and is the best chance to convert a passive view into a captured lead.
3	◉TASK:
4	Build my complete Featured section strategy: what to feature, how to frame each item, and the CTA that converts visitors into leads.
5	◎CONTEXT INPUTS:
6	- My lead magnet or free resource: [DESCRIBE]
7	- My best-performing giveaway post: [LINK / DESCRIBE]
8	- My strongest case study: [DESCRIBE]
9	- My booking link: [LINK]
10	- My ICP: [ICP]
11	◆EXECUTION STEPS:
12	1. Recommend the three to four highest-converting items to feature, in priority order.
13	2. Write the title and caption for each so the value is obvious before the click.
14	3. Specify which item should sit first based on what captures the most details.
15	4. Write the single CTA line that ties the section together.
16	5. Recommend a simple capture path for each item, comment keyword, DM, or form.
17	◇OUTPUT FORMAT:
18	- An ordered list of featured items with title, caption and capture path for each.
19	- One overarching CTA line.
20	- A short note on what to refresh monthly.
21	✦LINKEDIN LEADGEN STANDARD:
22	This output must meet the following standard: every featured item must promise a clear, specific value, the ordering must lead with whatever captures contact details fastest, and nothing featured should be vanity that fails to generate a lead.
23
24	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.

4Experience Section Rewriter▼

LeadGen Job

Rewrites your experience from CV-style into sales-page credibility.

For

Founders and sales leaders whose profile still reads like a job history.

When to Use

During profile build, to make the lower half of your profile reinforce the buying decision.

Pipeline Edge

Converts duty-based bullet points into outcome-led proof that builds trust with a buyer rather than a recruiter.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in profile positioning. You understand that a visitor scrolling your experience is deciding whether to trust you, not whether to hire you, so it must read like a sales page, not a CV.
3	◉TASK:
4	Rewrite my LinkedIn experience section from CV-style to sales-page style, achievement-focused and credibility-building for my ICP.
5	◎CONTEXT INPUTS:
6	- My current experience entries: [PASTE]
7	- My ICP and what they care about: [ICP]
8	- The results and outcomes I have delivered: [RESULTS]
9	- The positioning I want to reinforce: [POSITIONING]
10	◆EXECUTION STEPS:
11	1. Strip out responsibility language and replace it with outcomes.
12	2. Reframe each role around the problems solved and results delivered for people like my ICP.
13	3. Lead each entry with the single most credible proof point.
14	4. Quantify wherever possible; where numbers are missing, flag what to add.
15	5. Keep the tone confident and specific, never inflated.
16	◇OUTPUT FORMAT:
17	- Rewritten copy for each role, ready to paste.
18	- A short list of missing data points worth adding for more credibility.
19	✦LINKEDIN LEADGEN STANDARD:
20	This output must meet the following standard: every line must build credibility with a buyer, outcomes must replace duties, and a skim-reader should come away believing you can solve their specific problem.
21
22	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.

5LinkedIn Profile Audit Agent▼

LeadGen Job

Identifies exactly where your profile is leaking leads and how to fix it.

For

Anyone whose profile gets views but few conversations.

When to Use

Day one of the sprint, and again every quarter as a tune-up.

Pipeline Edge

Reviews every section against leadgen best practice and returns a prioritised fix list with specific rewrites, not vague advice.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in profile auditing. You understand which profile elements drive inbound and which quietly cost you connections and conversations.
3	◉TASK:
4	Conduct a complete audit of my LinkedIn profile against leadgen best practice and return a prioritised improvement list with specific rewrites.
5	◎CONTEXT INPUTS:
6	- My full profile: [PASTE HEADLINE, ABOUT, FEATURED, EXPERIENCE, BANNER TEXT]
7	- My ICP: [ICP]
8	- My leadgen goal: [GOAL]
9	◆EXECUTION STEPS:
10	1. Score each section, headline, About, Featured, experience, banner and social proof, out of 10 for leadgen effectiveness.
11	2. Identify the single biggest leak costing me conversations.
12	3. List every issue in priority order by pipeline impact.
13	4. Provide a specific rewrite or fix for each issue, not just a critique.
14	5. Recommend the three changes to make first for the fastest lift.
15	◇OUTPUT FORMAT:
16	- A scored section-by-section table.
17	- A prioritised issue list with a concrete fix beside each.
18	- A "do these three first" summary.
19	✦LINKEDIN LEADGEN STANDARD:
20	This output must meet the following standard: every issue must be tied to a pipeline consequence, every fix must be specific enough to implement immediately, and priorities must reflect conversion impact, not cosmetics.
21
22	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.

6Social Proof Builder▼

LeadGen Job

Builds the credibility signals that convert visitors before you speak.

For

Operators who deliver results but don't show them on their profile.

When to Use

Once the core profile is built, to add the trust layer that closes the visit.

Pipeline Edge

Produces a concrete plan for generating recommendations and positioning achievements so credibility is visible at the exact moment a buyer is deciding.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in social proof and credibility positioning. You understand that buyers decide with trust signals, and that visible proof converts a profile visit into a connection.
3	◉TASK:
4	Build a strategy for generating recommendations, featuring social proof, and positioning my achievements to build instant credibility with my ICP.
5	◎CONTEXT INPUTS:
6	- My ICP: [ICP]
7	- My results, clients and wins: [DESCRIBE]
8	- Who could recommend me: [LIST PEOPLE]
9	- Where my proof currently lives: [DESCRIBE]
10	◆EXECUTION STEPS:
11	1. Identify the three proof points most likely to move my specific ICP.
12	2. Draft recommendation request messages, plus a suggested recommendation each person could give.
13	3. Map where each proof point should appear across the profile for maximum effect.
14	4. Recommend how to turn results into shareable proof posts.
15	5. Build a simple cadence for collecting fresh proof continuously.
16	◇OUTPUT FORMAT:
17	- A ranked list of proof points.
18	- Ready-to-send recommendation requests.
19	- A placement map and a collection cadence.
20	✦LINKEDIN LEADGEN STANDARD:
21	This output must meet the following standard: proof must be specific and ICP-relevant, requests must make saying yes effortless, and placement must put credibility in front of the buyer at the moment of decision.
22
23	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.

7Niche Authority Positioning Agent▼

LeadGen Job

Defines the specific niche you own so the right buyer connects on sight.

For

Founders who are a generalist on LinkedIn and getting ignored for it.

When to Use

Before content planning, because your niche dictates everything you post.

Pipeline Edge

Produces a clear positioning statement and the profile signals that make your ICP immediately understand why to follow and connect.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in niche positioning. You understand that a specific, owned niche pulls the right buyers and that being a generalist makes you invisible.
3	◉TASK:
4	Help me define and own a specific niche on LinkedIn: what to be known for, how to signal it in my profile, and the positioning statement that makes my ICP immediately understand why to connect.
5	◎CONTEXT INPUTS:
6	- What I do and who I serve: [DESCRIBE]
7	- My strongest results and unfair advantages: [DESCRIBE]
8	- My competitors and how they position: [DESCRIBE]
9	- The buyer I most want to attract: [ICP]
10	◆EXECUTION STEPS:
11	1. Identify the intersection of what I am best at and what my ICP most needs.
12
13	2. Define the specific thing I should be known for, narrow enough to own.
14	3. Write a one-sentence positioning statement for instant recognition.
15	4. Specify the profile signals, headline, About, content themes, that reinforce the niche.
16	5. Flag what to stop talking about because it dilutes the position.
17	◇OUTPUT FORMAT:
18	- A defined niche with rationale.
19	- A one-sentence positioning statement.
20	- A list of reinforcing signals and a list of dilutions to drop.
21	✦LINKEDIN LEADGEN STANDARD:
22	This output must meet the following standard: the niche must be narrow enough to own and broad enough to sustain pipeline, the positioning statement must be repeatable, and the signals must make the ICP self-identify within seconds.
23
24	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.

8Profile CTA Optimiser▼

LeadGen Job

Builds and tests the profile CTAs that turn visitors into lead actions.

For

Operators whose profile gets traffic but generates few inbound messages.

When to Use

After the profile is built, to maximise the conversion of every visit.

Pipeline Edge

Produces three distinct CTAs across headline, About and Featured, each engineered for a different lead action, so no profile visit is wasted.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in conversion CTAs. You understand that profile traffic only becomes pipeline when the visitor is told exactly what to do, and that different placements suit different actions.
3	◉TASK:
4	Build and test three different profile CTAs, one for the headline, one for the About section, one for the Featured section, each designed to generate a different lead action: DM, form fill, or content download.
5	◎CONTEXT INPUTS:
6	- My ICP: [ICP]
7	- My lead magnet / resource: [DESCRIBE]
8	- My booking link: [LINK]
9	- The primary action I most want: [DM / FORM / DOWNLOAD / CALL]
10	◆EXECUTION STEPS:
11	1. Match each placement to the lead action it suits best.
12	2. Write a primary and an alternative version of each CTA for testing.
13	3. Make each CTA specific and low-friction, removing every reason to hesitate.
14	4. Recommend how to measure which CTA performs and when to swap.
15	5. Ensure the three CTAs work together rather than competing.
16	◇OUTPUT FORMAT:
17	- Three placements, each with a primary and alternative CTA.
18	- A short testing and measurement plan.
19	✦LINKEDIN LEADGEN STANDARD:
20	This output must meet the following standard: each CTA must demand minimal effort to act on, must be specific about the next step, and the set must cover DM, capture and booking without cannibalising one another.
21
22	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.
23
24
25	Category 2 — Content & Attraction Skills (9–18) \}
26	Content is the magnet that pulls the right people into your network. These 10 skills produce content that attracts ICP prospects, builds authority, and generates inbound connection requests from exactly the right people.

Category 2 - Content and Attraction

9ICP-Targeted Post Writer▼

LeadGen Job

Writes a post engineered to attract one defined ICP into your network.

For

Founders posting for pipeline, not applause.

When to Use

Any day you publish and want the right people, not just volume, to engage.

Pipeline Edge

Builds the hook on the buyer's real pain and ends with a CTA that converts a reader into a comment or connection, so every post is a top-of-funnel asset.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in content that attracts buyers. You understand what makes the right ICP stop scrolling, engage, and want to connect, and what makes a post pull leads rather than likes.
3	◉TASK:
4	Write a LinkedIn post designed to attract my defined ICP, with a hook built on their pain points, a body delivering insight they value, and a CTA that invites them to connect or comment.
5	◎CONTEXT INPUTS:
6	- My ICP: [ICP]
7	- Their top pain point: [PAIN]
8	- The insight or angle I want to share: [INSIGHT]
9	- The action I want: [COMMENT KEYWORD / CONNECT / DM]
10	◆EXECUTION STEPS:
11	1. Open with a hook that names the ICP's pain so they feel it is about them.
12	2. Deliver genuine, specific insight in short, mobile-friendly paragraphs.
13
14	3. Make the value clear enough that the right reader saves or shares it.
15	4. Close with a CTA that turns interest into a comment, connection or DM.
16	5. Add one alternative hook for testing.
17	◇OUTPUT FORMAT:
18	- Full post, under 250 words, ready to paste.
19	- One alternative hook.
20	✦LINKEDIN LEADGEN STANDARD:
21	This output must meet the following standard: the hook must speak to a specific buyer's pain, the body must deliver value a stranger would thank you for, and the CTA must create a measurable next step into a conversation.
22
23	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.

10Thought Leadership Post Writer▼

LeadGen Job

Positions you as the expert your ICP decides to follow.

For

Founders building authority that makes outreach land warm.

When to Use

Weekly, to compound the authority that makes everything else easier.

Pipeline Edge

Pairs a strong, specific opinion with evidence so the right reader thinks "I need to follow this person", growing an audience of qualified buyers.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in thought leadership content. You understand that authority is built by taking a clear position and backing it with specifics, and that authority is what makes a buyer trust you before you ever speak.
3	◉TASK:
4	Write a complete thought leadership post that positions me as the expert in my space, with a strong opinion, specific evidence, and a perspective that makes my ICP want to follow me.
5	◎CONTEXT INPUTS:
6	- My area of expertise: [TOPIC]
7	- The opinion I want to plant: [POINT OF VIEW]
8	- The evidence behind it: [DATA / EXPERIENCE / EXAMPLES]
9	- My ICP: [ICP]
10	◆EXECUTION STEPS:
11	1. Open with the opinion stated plainly, no throat-clearing.
12	2. Back it with specific evidence, experience or numbers.
13	3. Show why the conventional approach falls short.
14	4. Give the reader a sharper way to think about the topic.
15	5. Close in a way that invites the right people to follow and engage.
16	◇OUTPUT FORMAT:
17	- Full post, under 280 words, ready to paste.
18	- A one-line note on the buyer signal this post is designed to attract.
19	✦LINKEDIN LEADGEN STANDARD:
20	This output must meet the following standard: the opinion must be specific enough to be disagreed with, the evidence must be concrete, and the post must leave the ICP more convinced of your expertise than before they read it.
21
22	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.

11Giveaway Post Writer▼

LeadGen Job

Writes the single highest-converting content format for pipeline.

For

Operators with a free resource worth trading for a hand raise.

When to Use

Week 3 of the sprint and regularly after, as your core lead-capture post.

Pipeline Edge

Maximises comment volume and connection requests from your ICP by articulating the value of a free resource and giving one frictionless way to claim it.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in giveaway and lead-magnet posts. You understand that a giveaway post is the highest-converting format for pipeline because every comment is a qualified hand raised.
3	◉TASK:
4	Write a high-converting giveaway post for a free resource, with a hook, clear value articulation, a list of what's inside, and a CTA that maximises comment volume and connection requests from my ICP.
5	◎CONTEXT INPUTS:
6	- The free resource: [DESCRIBE]
7	- What's inside it: [BULLET THE CONTENTS]
8	- My ICP and the problem it solves for them: [ICP + PROBLEM]
9	- The claim mechanism: [COMMENT KEYWORD + CONNECT / DM]
10	◆EXECUTION STEPS:
11	1. Hook with the outcome the resource delivers, not the resource itself.
12	2. Make the value undeniable and specific to the ICP's problem.
13	3. List what's inside so the perceived value is obvious.
14	4. Give one clear, low-friction claim instruction (comment a keyword and connect).
15	5. Add urgency or scarcity only if genuine.
16	◇OUTPUT FORMAT:
17	- Full giveaway post, ready to paste.
18	- A suggested comment keyword and the DM to send claimers.
19	✦LINKEDIN LEADGEN STANDARD:
20	This output must meet the following standard: the value must feel worth more than the comment it costs, the claim step must be effortless, and the post must be built to convert commenters into connections and DMs.
21
22	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.

12Pain Point Post Writer▼

LeadGen Job

Starts conversations by naming the problem your ICP lives with.

For

Founders who want comments from buyers who feel seen.

When to Use

When you want to surface prospects who have the problem right now.

Pipeline Edge

Names and validates a specific pain so acutely that the right people reveal themselves in the comments, handing you warm outreach targets.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in pain-led content. You understand that naming a buyer's problem precisely makes them feel understood and pulls them into a conversation.
3	◉TASK:
4	Write a post built entirely around a specific ICP pain point: naming the problem, validating the frustration, hinting at the solution, and ending with a CTA that starts a conversation.
5	◎CONTEXT INPUTS:
6	- My ICP: [ICP]
7	- The specific pain: [PAIN]
8	- Why it persists: [ROOT CAUSE]
9	- The direction of my solution: [SOLUTION HINT]
10	◆EXECUTION STEPS:
11	1. Open by naming the pain in the ICP's own words.
12	2. Validate the frustration so they feel understood, not sold to.
13	3. Show why the usual fixes fail.
14	4. Hint at a better path without giving the full solution away.
15	5. Close with a CTA that invites the reader to share their experience or reach out.
16	◇OUTPUT FORMAT:
17	- Full post, under 250 words, ready to paste.
18	- A note on what a comment on this post signals about buyer intent.
19	✦LINKEDIN LEADGEN STANDARD:
20	This output must meet the following standard: the pain must be described precisely enough that sufferers self-identify, the post must avoid pitching, and the CTA must turn recognition into a reply.
21
22	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.

13Social Proof Post Writer▼

LeadGen Job

Turns a client result into inbound DMs.

For

Operators with wins they aren't broadcasting.

When to Use

Whenever you land a result worth showing, to convert credibility into pipeline.

Pipeline Edge

Structures a result or testimonial as a transformation story that builds belief and prompts similar buyers to reach out.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in social proof content. You understand that a specific, well-told result makes a similar buyer think "I want that" and reach out.
3	◉TASK:
4	Write a complete social proof or case study post, a client result, transformation story, or testimonial, structured to build credibility with my ICP and generate inbound DMs.
5	◎CONTEXT INPUTS:
6	- The client and their starting situation: [DESCRIBE]
7	- What we did: [APPROACH]
8	- The result, with numbers: [RESULT]
9	- My ICP who should see themselves in this: [ICP]
10	◆EXECUTION STEPS:
11	1. Open with the before state or the headline result, whichever hooks harder.
12	2. Tell the transformation as a short story, not a brag.
13	3. Make the result specific and quantified.
14	4. Draw the parallel so the right reader sees themselves in the client.
15	5. Close with a CTA that invites similar buyers to start a conversation.
16	◇OUTPUT FORMAT:
17	- Full post, under 270 words, ready to paste.
18	- A one-line note on which ICP segment this is built to attract.
19	✦LINKEDIN LEADGEN STANDARD:
20	This output must meet the following standard: the result must be specific and believable, the story must centre the client not you, and the reader must finish it thinking the same outcome is available to them.
21
22	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.

14Hook Generator▼

LeadGen Job

Produces the opening lines that win the scroll for the right buyer.

For

Anyone whose posts die in the first line.

When to Use

Before writing any post, or to rescue one that isn't landing.

Pipeline Edge

Generates 10 hooks across different formulas with a strength rating and use case for each, so you open every post with the line most likely to stop your ICP.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in hooks and pattern interrupts. You understand that the first line decides whether a post is read, and that different hook formulas suit different buyers and topics.
3	◉TASK:
4	Generate 10 scroll-stopping opening lines for a defined topic and ICP, each using a different hook formula, with a strength rating and recommended use case for each.
5	◎CONTEXT INPUTS:
6	- The topic: [TOPIC]
7	- My ICP: [ICP]
8	- The point the post will make: [ANGLE]
9	◆EXECUTION STEPS:
10	1. Use 10 distinct formulas: contrarian, stat, story, callout, question, confession, prediction, mistake, before/after, and bold claim.
11	2. Calibrate each hook to the ICP's pattern interrupts.
12	3. Keep each to one or two lines, written for mobile.
13	4. Rate each 1–10 for stopping power.
14	5. Name the best use case for each.
15	◇OUTPUT FORMAT:
16	- 10 numbered hooks, each labelled with its formula, score and use case.
17	- A recommendation of the top two to test.
18	✦LINKEDIN LEADGEN STANDARD:
19	This output must meet the following standard: each hook must be specific to the ICP rather than generic, must create an open loop that demands the next line, and must avoid cliché openers like "I'm excited to share".
20
21	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.

15Contrarian Post Writer▼

LeadGen Job

Attracts the right people by challenging what your industry assumes.

For

Founders confident enough to take a defensible stance.

When to Use

When you want reach plus sharp engagement from in-market buyers.

Pipeline Edge

Builds a well-argued, evidence-backed contrarian take that is impossible to ignore, pulling comments and connection requests from exactly the right people.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in contrarian content. You understand that a well-argued challenge to conventional wisdom drives reach and attracts the buyers who are tired of the status quo.
3	◉TASK:
4	Write a contrarian take on a conventional wisdom belief in my ICP's industry, well-argued and evidence-backed, designed to attract comments and connection requests from exactly the right people.
5	◎CONTEXT INPUTS:
6	- The conventional belief I am challenging: [BELIEF]
7	- My contrarian position: [POSITION]
8	- The evidence and reasoning behind it: [EVIDENCE]
9	- My ICP: [ICP]
10	◆EXECUTION STEPS:
11	1. State the conventional belief, then reject it in the opening lines.
12	2. Make the contrarian case with specific evidence and reasoning.
13	3. Pre-empt the obvious objection and answer it.
14	4. Show what the reader should do differently.
15	5. Close with a CTA that invites debate from the right people.
16	◇OUTPUT FORMAT:
17	- Full post, under 280 words, ready to paste.
18	- A note on the likely objection and your one-line response to it in the comments.
19	✦LINKEDIN LEADGEN STANDARD:
20	This output must meet the following standard: the position must be genuinely contrarian and defensible, the argument must be evidenced rather than edgy for its own sake, and it must attract the ICP rather than alienate them.
21
22	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.

16Content Pillar Builder▼

LeadGen Job

Defines the themes that make your content reliably attract pipeline.

For

Founders posting at random with no system.

When to Use

Before you commit to daily posting, so every post serves a purpose.

Pipeline Edge

Produces three to five pillars tied directly to ICP pain points, with post ideas and a leadgen objective for each, turning posting into a system.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in content strategy. You understand that random posting fails and that pillars tied to buyer pain points turn content into a predictable source of pipeline.
3	◉TASK:
4	Define three to five content pillars specifically for LinkedIn leadgen, each connected to an ICP pain point, with five post ideas per pillar and the leadgen objective each pillar serves.
5	◎CONTEXT INPUTS:
6	- My ICP: [ICP]
7
8	- Their top pain points: [PAINS]
9	- My expertise and proof: [EXPERTISE]
10	- My offer: [OFFER]
11	◆EXECUTION STEPS:
12	1. Map each pillar to a specific ICP pain point.
13	2. Define the leadgen objective of each pillar (attract, build trust, prove, convert).
14	3. Generate five post ideas per pillar.
15	4. Ensure the pillars together cover the full buyer journey from awareness to intent.
16	5. Flag which pillar should carry the most volume.
17	◇OUTPUT FORMAT:
18	- Three to five pillars, each with its pain point, objective and five post ideas.
19	- A recommended posting mix across pillars.
20	✦LINKEDIN LEADGEN STANDARD:
21	This output must meet the following standard: every pillar must connect to a real buyer pain, each must have a clear pipeline objective, and the set must move the ICP from cold awareness through to buying intent.
22
23	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.

17Weekly Content Plan Builder▼

LeadGen Job

Builds a full week of posts engineered to attract ICP engagement.

For

Operators who want to batch a week of leadgen content in one sitting.

When to Use

Every Sunday, to remove the daily "what do I post" friction.

Pipeline Edge

Maps hooks, angles, formats and CTAs for five posts so the week is consistent, varied and pointed at pipeline rather than guesswork.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in content planning. You understand that consistency is the unfair advantage on LinkedIn and that a planned week beats daily improvisation for both reach and pipeline.
3	◉TASK:
4	Build a complete five-post weekly content plan optimised for leadgen, each post designed to attract ICP engagement, with hooks, angles, formats and CTAs mapped for every post.
5	◎CONTEXT INPUTS:
6	- My content pillars: [PILLARS]
7	- My ICP: [ICP]
8	- This week's priority (giveaway, proof, authority, etc.): [PRIORITY]
9	- My offer and CTA options: [OFFER + CTAS]
10	◆EXECUTION STEPS:
11	1. Assign each of the five posts a pillar and a leadgen objective.
12	2. Vary the format across the week (story, list, contrarian, proof, giveaway).
13	3. Write a working hook and angle for each.
14	4. Map a specific CTA to each post.
15	5. Sequence the week so it builds toward this week's priority.
16	◇OUTPUT FORMAT:
17	- A five-post plan in table form: day, pillar, format, hook, angle, CTA, objective.
18	✦LINKEDIN LEADGEN STANDARD:
19	This output must meet the following standard: every post must have a clear pipeline objective, formats must vary to avoid fatigue, and at least one post must drive a direct lead-capture action.
20
21	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.

18Content-to-Pipeline Converter▼

LeadGen Job

Rewrites existing content so it actually generates leads.

For

Anyone with posts that perform but don't convert.

When to Use

On any past or draft post that lacks a pipeline mechanism.

Pipeline Edge

Sharpens ICP targeting, strengthens the hook and adds a CTA that moves readers into a DM, converting brand content into pipeline content.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in content conversion. You understand the difference between a post that earns applause and one that earns pipeline, and how to turn the first into the second.
3	◉TASK:
4	Review a piece of my existing content and rewrite it for leadgen, sharpening the ICP targeting, strengthening the hook, and adding a CTA that moves readers into a DM conversation.
5	◎CONTEXT INPUTS:
6	- The existing post: [PASTE]
7	- My ICP: [ICP]
8	- The action I want readers to take: [DM / COMMENT / CONNECT]
9	- My offer: [OFFER]
10	◆EXECUTION STEPS:
11	1. Diagnose why the original fails to generate leads.
12	2. Sharpen the hook so it targets the ICP more precisely.
13	3. Tighten the body to deliver value that earns the next step.
14	4. Add a specific, low-friction CTA into a DM conversation.
15	5. Show the before and after side by side with the reasoning.
16	◇OUTPUT FORMAT:
17	- The rewritten post, ready to paste.
18	- A short list of what changed and why it now converts.
19	✦LINKEDIN LEADGEN STANDARD:
20	This output must meet the following standard: the rewrite must keep what worked, fix the conversion gap, and end with a CTA that creates a measurable path into a conversation.
21
22	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.
23
24
25	Category 3 — Prospecting & Research Skills (19–26) \}
26	Finding the right people before you reach out is the skill that separates good LinkedIn leadgen from great. These 8 skills build the intelligence that makes every outreach message feel like it was written for one specific person.

Category 3 - Prospecting and Research

19ICP Prospect Identifier▼

LeadGen Job

Identifies precisely who to target so no outreach is wasted.

For

Anyone building a prospect list from scratch.

When to Use

Before any outreach, and whenever results suggest the targeting is off.

Pipeline Edge

Produces a precise prospect profile and the exact signals of a high-fit lead, ready to drop straight into a Sales Navigator search.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in ICP definition and prospecting. You understand that outreach only works when it reaches the right people, and that a precise prospect profile is the foundation of every booked meeting.
3	◉TASK:
4	Define a precise LinkedIn prospect profile, job titles, industries, company sizes, locations, seniority levels, and the specific signals that indicate a high-fit prospect, ready to use as a Sales Navigator search filter.
5	◎CONTEXT INPUTS:
6	- What I sell: [OFFER]
7	- My best existing clients: [DESCRIBE 3–5]
8	- The problem I solve: [PROBLEM]
9	- Who I want more of: [DIRECTION]
10	◆EXECUTION STEPS:
11	1. Derive the firmographic profile from my best clients.
12	2. Define the exact buyer: titles, seniority, responsibilities.
13	3. List the high-fit signals that indicate the problem is live right now.
14	4. List disqualifiers, who looks like a fit but is not.
15	5. Translate the profile into specific Sales Navigator filter values.
16	◇OUTPUT FORMAT:
17	- A structured prospect profile.
18	- A list of high-fit signals and disqualifiers.
19	- Ready-to-apply Sales Navigator filter values.
20	✦LINKEDIN LEADGEN STANDARD:
21	This output must meet the following standard: the profile must be specific enough to filter on, the signals must indicate live buying intent, and the disqualifiers must protect outreach time from low-fit prospects.
22
23	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.

20Prospect Intelligence Builder▼

LeadGen Job

Builds the brief that makes your outreach feel hand-written.

For

Operators reaching out to named, high-value prospects.

When to Use

Before sending a connection request or DM to anyone worth winning.

Pipeline Edge

Produces a complete intelligence brief, priorities, pains, angles and the single best hook, so your first message lands like it was written for one person.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in prospect research. You understand that personalised outreach converts and that the right intelligence turns a cold message into one that feels written for a single person.
3	◉TASK:
4	Research a named prospect across their LinkedIn profile, recent posts, comments and company page, and produce a complete intelligence brief including current priorities, pain points, conversation angles, and the most relevant outreach hook.
5	◎CONTEXT INPUTS:
6	- Prospect name, title, company: [DETAILS]
7	- Their profile and recent activity: [PASTE]
8	- What I sell: [OFFER]
9	◆EXECUTION STEPS:
10	1. Summarise their role, what they likely own and are measured on.
11	2. Infer their current priorities from their activity.
12	3. Identify the pain points my offer maps to.
13	4. Generate three conversation angles ranked by relevance.
14	5. Write the single best outreach hook, specific to them.
15	◇OUTPUT FORMAT:
16	- A one-page brief: role, priorities, pains, three angles, best hook.
17	- A note flagging inferred vs confirmed information.
18	✦LINKEDIN LEADGEN STANDARD:
19	This output must meet the following standard: the hook must reference something real and specific, the angles must map to my offer, and the brief must be skimmable in under a minute before outreach.
20
21	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.

21Trigger Event Spotter▼

LeadGen Job

Identifies the buying signals that mean reach out now.

For

Sales leaders who want to strike when intent is highest.

When to Use

When reviewing a prospect, to time outreach to a real trigger.

Pipeline Edge

Maps new jobs, funding, hiring and content signals to specific outreach angles, so you contact people at the moment the problem is live.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in trigger-based outreach. You understand that timing drives reply rates and that a relevant trigger turns a cold message into a timely one.
3	◉TASK:
4	Identify buying signals on a named prospect's LinkedIn, new job, promotion, company funding, hiring patterns, recent content themes, and map each signal to a relevant outreach angle.
5	◎CONTEXT INPUTS:
6	- Prospect and company: [DETAILS]
7	- Their recent activity and company updates: [PASTE]
8	- What I sell: [OFFER]
9	◆EXECUTION STEPS:
10	1. Scan for personal triggers: new role, promotion, posts signalling a priority.
11	2. Scan for company triggers: funding, hiring, expansion, leadership change.
12	3. Rank the triggers by how strongly they indicate live need.
13	4. Map each trigger to a specific outreach angle and opening line.
14	5. Recommend the single strongest trigger to lead with and the timing.
15	◇OUTPUT FORMAT:
16	- A ranked list of triggers, each with its angle and a sample opening line.
17	- A recommended lead trigger and timing.
18	✦LINKEDIN LEADGEN STANDARD:
19	This output must meet the following standard: each trigger must be tied to a concrete outreach angle, the ranking must reflect buying intent, and the recommended opener must feel timely rather than generic.
20
21	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.

22Sales Navigator Search Optimiser▼

LeadGen Job

Builds the search that surfaces your best prospects on tap.

For

Operators with Sales Navigator who want a repeatable prospect feed.

When to Use

When setting up prospecting, and to keep the list fresh weekly.

Pipeline Edge

Produces optimised filters, boolean strings and a saved-search review process, so high-fit prospects arrive every week without manual hunting.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in Sales Navigator. You understand that a well-built search is a renewable prospect feed and that most users leave most of its targeting power unused.
3	◉TASK:
4	Build the optimal Sales Navigator search for my defined ICP, including filters, boolean strings, saved-search strategy, and the weekly review process that keeps the prospect list fresh and prioritised.
5	◎CONTEXT INPUTS:
6	- My ICP profile: [ICP]
7	- High-fit signals and disqualifiers: [SIGNALS]
8	- My weekly outreach capacity: [NUMBER]
9	◆EXECUTION STEPS:
10	1. Translate my ICP into specific Sales Navigator filters.
11	2. Write boolean strings for titles and keywords to tighten the results.
12	3. Recommend how to use signal filters (recent posts, job changes, growth).
13	4. Design a saved-search structure for different segments.
14	5. Define a weekly review routine to surface fresh, prioritised prospects.
15	◇OUTPUT FORMAT:
16	- A complete filter set and boolean strings, ready to paste.
17	- A saved-search structure and a weekly review checklist.
18	✦LINKEDIN LEADGEN STANDARD:
19	This output must meet the following standard: the search must return high-fit prospects with minimal noise, the boolean strings must be valid and tight, and the review process must keep the feed fresh without manual hunting.
20
21	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.

23Prospect List Prioritiser▼

LeadGen Job

Tells you who to contact first and with what angle.

For

Anyone sitting on a list too big to work evenly.

When to Use

Whenever you have more prospects than daily capacity.

Pipeline Edge

Scores each prospect on fit, signal, warmth and timing, returning a ranked outreach order so your best hours go to your best leads.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in prospect prioritisation. You understand that outreach time is finite and that scoring prospects protects it from being spread thin across low-probability leads.
3	◉TASK:
4	Take my list of LinkedIn prospects and score them against my ICP criteria, fit score, buying signal strength, relationship warmth, and timing, with a recommended outreach order and angle for each.
5	◎CONTEXT INPUTS:
6	- My ICP: [ICP]
7	- The prospect list with available context: [PASTE]
8	- My daily outreach capacity: [NUMBER]
9	◆EXECUTION STEPS:
10	1. Score each prospect on fit, signal strength, warmth and timing.
11	2. Combine the scores into a single priority ranking.
12	3. Recommend an outreach order matched to my daily capacity.
13	4. Assign the best opening angle to each top prospect.
14	5. Flag any prospect to deprioritise or remove.
15	◇OUTPUT FORMAT:
16	- A ranked table: prospect, four sub-scores, priority, recommended angle.
17	- A "contact this week" shortlist sized to my capacity.
18	✦LINKEDIN LEADGEN STANDARD:
19	This output must meet the following standard: scores must be justified, the ranking must reflect probability of a booked meeting, and the shortlist must match real daily capacity.
20
21	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.

24Company Research Agent▼

LeadGen Job

Finds the best entry point and angle into a target account.

For

Operators running account-based outreach.

When to Use

Before approaching anyone at a priority company.

Pipeline Edge

Produces a company brief that pinpoints the best person to contact and the most relevant angle, so account outreach starts from intelligence not guesswork.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in account research. You understand that the right entry point and angle into a company decide whether account-based outreach converts.
3	◉TASK:
4	Research a target company on LinkedIn, employee count trends, hiring patterns, leadership posts, company updates, and produce a brief that identifies the best entry point and most relevant outreach angle.
5	◎CONTEXT INPUTS:
6	- Target company: [NAME + ANY CONTEXT]
7	- Their LinkedIn page and recent activity: [PASTE]
8	- What I sell: [OFFER]
9	◆EXECUTION STEPS:
10	1. Summarise what the company does and how it makes money.
11	2. Identify growth and hiring signals relevant to my offer.
12	3. Surface leadership themes from their posts and updates.
13	4. Recommend the best entry-point person and why.
14	5. Define the single most relevant outreach angle for that person.
15	◇OUTPUT FORMAT:
16	- A one-page company brief.
17	- A named entry point with rationale and the recommended angle.
18	✦LINKEDIN LEADGEN STANDARD:
19	This output must meet the following standard: the entry point must be the person most likely to feel the pain, the angle must map to a real signal, and inferred information must be flagged as such.
20
21	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.

25Mutual Connection Mapper▼

LeadGen Job

Turns shared connections into a warm path to a prospect.

For

Operators with a network they aren't using for introductions.

When to Use

Before cold outreach, to check for a warmer route in.

Pipeline Edge

Identifies mutual connections and builds a plan to use them, so a cold prospect becomes a warm introduction before you ever message them directly.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in warm-path prospecting. You understand that a warm introduction beats a cold message and that most operators ignore the mutual connections sitting in their network.
3	◉TASK:
4	Identify mutual connections between me and a named prospect, and build a strategy for using those connections to warm the introduction before direct outreach.
5	◎CONTEXT INPUTS:
6	- The prospect: [NAME + COMPANY]
7	- My visible mutual connections: [PASTE / DESCRIBE]
8	- My relationship with each mutual: [DESCRIBE]
9	- What I sell: [OFFER]
10	◆EXECUTION STEPS:
11	1. Rank the mutual connections by how warm and credible an intro they could give.
12	2. Identify the single best path to an introduction.
13	3. Recommend whether to ask for an intro or engage warmly first.
14
15	4. Draft the intro request message for the chosen mutual.
16	5. Provide a fallback plan if no intro is available.
17	◇OUTPUT FORMAT:
18	- A ranked list of mutual paths.
19	- A recommended path with a ready-to-send intro request.
20	- A fallback approach.
21	✦LINKEDIN LEADGEN STANDARD:
22	This output must meet the following standard: the chosen path must maximise the warmth of the introduction, the intro request must make saying yes easy, and the fallback must keep momentum if no intro lands.
23
24	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.

26LinkedIn Group & Community Prospector▼

LeadGen Job

Finds where your ICP gathers so you can prospect at the source.

For

Operators whose buyers cluster in groups, newsletters and communities.

When to Use

When you want a prospecting channel beyond search.

Pipeline Edge

Identifies the exact groups, newsletters and communities your ICP is active in and builds a plan to convert engagement there into connections and pipeline.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in community-based prospecting. You understand that buyers cluster in groups, newsletters and communities, and that engaging where they already gather is a high-trust prospecting channel.
3	◉TASK:
4	Identify the LinkedIn groups, newsletters and communities where my ICP is most active, and build a strategy for using community engagement as a prospecting channel.
5	◎CONTEXT INPUTS:
6	- My ICP: [ICP]
7	- The topics they care about: [TOPICS]
8	- What I sell: [OFFER]
9	◆EXECUTION STEPS:
10	1. Identify the types of groups, newsletters and communities my ICP frequents.
11	2. Recommend specific search methods to find them.
12	3. Define how to engage credibly in each without pitching.
13	4. Map how to turn community engagement into connection requests.
14	5. Build a weekly community prospecting routine.
15	◇OUTPUT FORMAT:
16	- A list of community types and how to find them.
17	- An engagement playbook and a weekly routine.
18	✦LINKEDIN LEADGEN STANDARD:
19	This output must meet the following standard: the communities must genuinely contain my ICP, the engagement approach must build credibility before any ask, and the routine must reliably produce warm connection targets.
20
21	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.
22
23
24	Category 4 — Outreach & Conversation Skills (27–36) \}
25	The skills that start conversations and convert them into meetings. These 10 cover every stage of the LinkedIn outreach journey, from the first connection request to the booked call.

Category 4 - Outreach and Conversation

27Connection Request Writer▼

LeadGen Job

Writes connection requests that get accepted for the right reason.

For

Anyone sending cold connection requests to ICP prospects.

When to Use

Daily, in the outreach block of your routine.

Pipeline Edge

Produces a personalised, non-pitchy request specific to one prospect, so it lands as a genuine reason to connect rather than a template with a name swapped in.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in connection outreach. You understand that the request's only job is to get accepted by giving a real, specific reason to connect, not to pitch.
3	◉TASK:
4	Write a personalised, non-pitchy connection request for a named prospect, specific to their profile, referencing something real, giving a genuine reason to connect.
5	◎CONTEXT INPUTS:
6	- Prospect name, title, company: [DETAILS]
7	- Something real about them: [RECENT POST / SHARED INTEREST / TRIGGER]
8	- My honest reason for connecting: [REASON]
9	◆EXECUTION STEPS:
10	1. Reference one specific, real detail about them.
11	2. Give a genuine, non-salesy reason to connect.
12	3. Keep it under 300 characters.
13	4. Remove any pitch or hint of an ask.
14	5. Provide three variants: observation-led, question-led, common-ground-led.
15	◇OUTPUT FORMAT:
16	- Three labelled connection request variants, ready to paste.
17	- A note on which to use for which prospect type.
18	✦LINKEDIN LEADGEN STANDARD:
19	This output must meet the following standard: every variant must reference something real, must give a reason to accept, and must sound like a person rather than a template.
20
21	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.

28Welcome Message Writer▼

LeadGen Job

Opens the relationship the moment a connection is accepted.

For

Operators who let new connections go cold.

When to Use

Within 24 hours of every accepted connection.

Pipeline Edge

Writes a warm, genuine, no-pitch first DM that starts a real conversation, the message most people skip and most pipeline dies without.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in opening DMs. You understand that the first message after connecting decides whether a relationship starts or dies, and that a pitch here kills it.
3	◉TASK:
4	Write the first DM to send immediately after a connection is accepted, warm, genuine, no pitch, designed to start a real conversation.
5	◎CONTEXT INPUTS:
6	- Prospect name, title, company: [DETAILS]
7	- Something specific about them: [DETAIL]
8	- The angle I may eventually explore: [ANGLE]
9	◆EXECUTION STEPS:
10	1. Thank them naturally without being formal.
11	2. Reference one specific thing about them or their content.
12	3. Leave the message open so a reply feels easy.
13	4. Include no pitch and no ask.
14	5. Provide two variants: observation-led and light-question-led.
15	◇OUTPUT FORMAT:
16	- Two welcome message variants, under 60 words each, ready to paste.
17	✦LINKEDIN LEADGEN STANDARD:
18	This output must meet the following standard: the message must feel personal, must contain no pitch, and must give the prospect an easy, natural reason to reply.
19
20	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.

29Value Drop Message Writer▼

LeadGen Job

Builds goodwill by giving before you ever ask.

For

Operators nurturing connections toward a conversation.

When to Use

As the second touch, before any qualifying or ask.

Pipeline Edge

Delivers a genuinely useful insight or resource with no ask attached, positioning you as useful and earning the right to the next message.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in nurture messaging. You understand that giving value before asking builds the goodwill that makes a later ask welcome rather than resented.
3	◉TASK:
4	Write a DM that delivers genuine value to a named prospect, a relevant insight, resource, or observation, with no ask attached.
5	◎CONTEXT INPUTS:
6	- Prospect and their situation: [DETAILS]
7	- The useful thing I want to share: [INSIGHT / RESOURCE]
8	- Why it is relevant to them: [RELEVANCE]
9	◆EXECUTION STEPS:
10	1. Lead with the value, not with "just following up".
11	2. Make the insight or resource specific to their role or challenge.
12	3. Explain in one line why it is relevant to them.
13	4. Attach no ask of any kind.
14	5. End with a light, optional opening for them to respond.
15	◇OUTPUT FORMAT:
16	- The value-drop message, under 90 words, ready to paste.
17	✦LINKEDIN LEADGEN STANDARD:
18	This output must meet the following standard: the value must be real and relevant, the message must contain no ask, and the prospect must finish it thinking "that was useful" rather than "this is sales".
19
20	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.

30Soft Qualifier Message Writer▼

LeadGen Job

Reveals whether a prospect has the problem you solve, without selling.

For

Operators who need to qualify before investing in a pitch.

When to Use

As the third touch, after value has been delivered.

Pipeline Edge

Asks one conversational question that surfaces the prospect's situation, so you only pursue meetings with people who actually have the problem.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in conversational qualification. You understand that one well-placed question reveals fit without making the exchange feel like a sales call.
3	◉TASK:
4	Write a DM that qualifies a prospect's situation with a single question, conversational, not salesy, designed to reveal whether this person has the problem I solve.
5	◎CONTEXT INPUTS:
6	- Prospect and what I know about them: [DETAILS]
7	- The problem I solve: [PROBLEM]
8
9	- What I need to learn to qualify them: [QUALIFIER]
10	◆EXECUTION STEPS:
11	1. Anchor the question to the conversation so far so it feels natural.
12	2. Ask one question that reveals whether the problem is live for them.
13	3. Keep it open and low-pressure, not a yes/no trap.
14	4. Avoid any product mention.
15	5. Provide two phrasings: curiosity-led and peer-led.
16	◇OUTPUT FORMAT:
17	- Two soft-qualifier message variants, under 70 words each, ready to paste.
18	✦LINKEDIN LEADGEN STANDARD:
19	This output must meet the following standard: the question must surface genuine buying signal, must feel like curiosity rather than qualification, and must be easy to answer in one line.
20
21	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.

31Meeting Request Writer▼

LeadGen Job

Converts a warm conversation into a booked call.

For

Operators with warm DMs that never quite become meetings.

When to Use

Once a prospect has shown the problem is live.

Pipeline Edge

Writes a specific, low-friction request with two time options and a clear outcome, so the prospect says yes without feeling pitched.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in converting conversations to calls. You understand that a vague ask gets a vague answer and that specificity plus low friction gets a yes.
3	◉TASK:
4	Write a specific, low-friction meeting request DM, outcome-focused, two time options, 30 minutes maximum, designed to get a yes without feeling like a cold pitch.
5	◎CONTEXT INPUTS:
6	- Prospect and the conversation so far: [SUMMARY]
7	- The problem they have signalled: [PROBLEM]
8	- The outcome the call will deliver for them: [OUTCOME]
9	- My availability: [TWO SLOTS]
10	◆EXECUTION STEPS:
11	1. Reference the problem they raised so the call has a clear reason.
12	2. Frame the call around the outcome for them, not a demo of me.
13	3. Cap it at a low time commitment.
14	4. Offer two specific time options, not an open ask.
15	5. Provide a softer variant for prospects who are warm but cautious.
16	◇OUTPUT FORMAT:
17	- A primary meeting request and a softer variant, ready to paste.
18	✦LINKEDIN LEADGEN STANDARD:
19	This output must meet the following standard: the ask must be specific and outcome-led, the time options must remove scheduling friction, and the tone must feel like a natural next step rather than a pitch.
20
21	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.

32Follow-Up Sequence Builder▼

LeadGen Job

Recovers prospects who didn't reply the first time.

For

Operators losing pipeline to a single unanswered message.

When to Use

When a prospect goes quiet after initial outreach.

Pipeline Edge

Builds a 3-touch sequence with a different angle and fresh value at each step, plus a graceful exit, so silence becomes a second and third chance.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in follow-up. You understand that most pipeline is lost to a single unanswered message and that varied, value-led follow-up recovers it without annoying the prospect.
3	◉TASK:
4	Build a complete 3-touch follow-up sequence for a prospect who hasn't responded to initial outreach, with different angles, different value, and a graceful exit on the final touch.
5	◎CONTEXT INPUTS:
6	- Prospect and what I know: [DETAILS]
7	- My initial message: [PASTE]
8	- What I sell and the value I can offer: [OFFER + VALUE]
9	◆EXECUTION STEPS:
10	1. Design three touches, each with a distinct angle.
11	2. Add genuine value at touches one and two, no repeated pitch.
12	3. Vary the format so it never feels like nagging.
13	4. Make the final touch a graceful exit that leaves the door open.
14	5. Recommend timing between each touch.
15	◇OUTPUT FORMAT:
16	- Three messages with timing and an angle note for each, ready to paste.
17	✦LINKEDIN LEADGEN STANDARD:
18	This output must meet the following standard: no touch may repeat the last, each must stand alone, and the exit must preserve the relationship for a future window.
19
20	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.

33Reply Handler▼

LeadGen Job

Writes the response that keeps the conversation alive and moves it forward.

For

Operators who get replies but lose momentum in the back-and-forth.

When to Use

Any time a prospect responds and you want to move toward a meeting without forcing it.

Pipeline Edge

Reads the tone and intent of a reply and produces the most effective next message — whether to deepen rapport, qualify, or make the meeting ask.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in DM conversation management. You understand that most meetings are lost not in the first message but in the follow-up, and that the right reply keeps momentum without creating pressure.
3	◉TASK:
4	Write the best possible response to a prospect's DM reply, calibrated to the tone and intent of what they said, and designed to move the conversation one step closer to a meeting.
5	◎CONTEXT INPUTS:
6	- My outreach context: [WHAT I SELL / WHO I HELP]
7	- The message I sent: [PASTE]
8	- Their reply: [PASTE THEIR RESPONSE]
9	- Where I want to take this: [QUALIFY / BOOK MEETING / SEND RESOURCE]
10	◆EXECUTION STEPS:
11	1. Identify the intent behind their reply: warm, neutral, curious, deflecting, or declining.
12	2. Match the tone exactly, never push harder than they are pulling.
13	3. If warm: move toward the next step.
14	4. If neutral: ask one qualifying question that earns the right to go further.
15	5. If deflecting: acknowledge and leave a warm door open without pressure.
16	◇OUTPUT FORMAT:
17	- The recommended reply, ready to send.
18	- A one-line note on what their reply signals about buying intent.
19	- One alternative reply if the tone is ambiguous.
20	✦LINKEDIN LEADGEN STANDARD:
21	This output must meet the following standard: the reply must feel like a human wrote it, must never feel transactional or scripted, and must move the conversation forward without escalating pressure beyond what the prospect has invited.
22
23	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.

34Objection Response Builder▼

LeadGen Job

Gives you a ready answer to every common DM objection.

For

Operators who lose deals at the first pushback.

When to Use

Once, to build your library, then reuse forever.

Pipeline Edge

Produces conversational, non-pushy responses to the four most common objections, written for DM format, so no objection ends a promising conversation.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in objection handling. You understand that objections are requests for a better reason and that the right DM response keeps the relationship intact while moving forward.
3	◉TASK:
4	Build a complete library of responses to the most common LinkedIn outreach objections, "not interested", "send me more info", "not the right time", "we already have someone", all written for DM format, conversational and non-pushy.
5	◎CONTEXT INPUTS:
6	- What I sell: [OFFER]
7	- My differentiation: [DIFFERENTIATOR]
8	- My pricing flexibility, if any: [DETAILS]
9	◆EXECUTION STEPS:
10	1. For each of the four objections, write three response variants.
11	2. Acknowledge genuinely before responding.
12	3. Surface the real issue beneath the objection without interrogating.
13	4. Offer a low-commitment path forward.
14	5. Keep every response under 80 words and DM-appropriate.
15	◇OUTPUT FORMAT:
16	- Four objections, each with three labelled response variants, ready to paste.
17	✦LINKEDIN LEADGEN STANDARD:
18	This output must meet the following standard: every response must avoid defensiveness, must keep the relationship intact, and must offer a path that does not feel like pressure.
19
20	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.

35Warm Referral Request Writer▼

LeadGen Job

Gets a mutual connection to introduce you to a prospect.

For

Operators sitting on a referable network.

When to Use

When a mutual connection offers a warmer route to a target.

Pipeline Edge

Writes a request that makes the introduction easy to give and hard to ignore, converting a relationship into a warm path to a named prospect.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in referral outreach. You understand that a warm introduction outperforms cold outreach many times over, and that the request must make saying yes effortless.
3	◉TASK:
4	Write a personalised message to a mutual connection asking for an introduction to a named prospect, making it easy to say yes and impossible to ignore.
5	◎CONTEXT INPUTS:
6	- The mutual connection and my relationship with them: [DETAILS]
7
8	- The prospect I want to reach: [DETAILS]
9	- Why the introduction makes sense: [REASON]
10	◆EXECUTION STEPS:
11	1. Open warmly and reference the existing relationship.
12	2. State clearly who I want to meet and why it is relevant.
13	3. Make the ask specific and small.
14	4. Provide a forwardable blurb they can paste with one click.
15	5. Give them an easy out so the ask never feels like pressure.
16	◇OUTPUT FORMAT:
17	- The referral request message plus a ready-to-forward blurb, ready to paste.
18	✦LINKEDIN LEADGEN STANDARD:
19	This output must meet the following standard: the ask must be specific and low-effort, the forwardable blurb must require no editing, and the tone must protect the relationship regardless of the answer.
20
21	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.

36Cold-to-Warm Conversion Sequence▼

LeadGen Job

Takes a cold prospect from request to booked meeting.

For

Operators who want a complete, repeatable outreach play.

When to Use

For any new ICP prospect you want to systematically convert.

Pipeline Edge

Builds the full 4-message sequence with timing, tone and angle mapped for each step, so the whole journey from stranger to meeting runs as one designed play.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in end-to-end outreach sequences. You understand that converting a cold prospect requires a designed sequence where each message earns the next, never pitching before trust exists.
3	◉TASK:
4	Build a complete 4-message sequence that takes a cold prospect from connection request to meeting booked, with timing, tone, and angle mapped for every message.
5	◎CONTEXT INPUTS:
6	- My ICP: [ICP]
7	- What I sell and the problem I solve: [OFFER + PROBLEM]
8	- The value I can give before asking: [VALUE]
9	- My tone: [TONE]
10	◆EXECUTION STEPS:
11	1. Message 1: connection request with a real reason to connect.
12	2. Message 2: welcome and a value drop, no ask.
13	3. Message 3: a soft qualifier that surfaces the live problem.
14	4. Message 4: a specific, two-option meeting request.
15	5. Map the timing between each and note the angle of each.
16	◇OUTPUT FORMAT:
17	- Four messages with timing and angle notes, ready to paste.
18	- A one-line note on what success looks like at each step.
19	✦LINKEDIN LEADGEN STANDARD:
20	This output must meet the following standard: each message must stand alone and earn the next, no pitch may appear before value, and the final ask must be specific and low-friction.
21
22	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.
23
24
25	Category 5 — Engagement & Network Skills (37–43) \}
26	The skills that build the network that makes everything else work. Engagement compounds. Relationships compound. These 7 skills build the presence that makes outreach warm before it even starts.

Category 5 - Engagement and Network

37Strategic Comment Writer▼

LeadGen Job

Writes comments that earn profile visits from the right people.

For

Operators who want visibility in their ICP's feed.

When to Use

Daily, in the engagement block of your routine.

Pipeline Edge

Produces a specific, value-adding comment on a prospect's or influencer's post, engineered to generate a reply or a profile visit from exactly the right audience.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in strategic commenting. You understand that a sharp comment on the right post earns profile visits and warms prospects before any outreach.
3	◉TASK:
4	Write a genuine, value-adding comment on a named prospect's or influencer's LinkedIn post, specific, insightful, and designed to generate a reply or a profile visit from the right people.
5	◎CONTEXT INPUTS:
6	- The post: [PASTE]
7	- The author and audience: [DETAILS]
8	- The expertise I want to signal: [EXPERTISE]
9	◆EXECUTION STEPS:
10	1. React to a specific point in the post, not the post in general.
11	2. Add a genuine insight or experience that extends the conversation.
12	3. Signal expertise without pitching or self-promoting.
13	4. Leave a hook that invites a reply.
14	5. Keep it concise and natural.
15	◇OUTPUT FORMAT:
16	- The comment, ready to paste.
17	- A one-line note on the impression it is designed to create.
18	✦LINKEDIN LEADGEN STANDARD:
19	This output must meet the following standard: the comment must add real value, must position me as worth a profile visit, and must never read as self-promotion.
20
21	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.

38Engagement Target Identifier▼

LeadGen Job

Picks the accounts worth engaging with every day.

For

Operators spreading engagement too thin to compound.

When to Use

When setting up your engagement routine.

Pipeline Edge

Identifies the 10 highest-value accounts to engage with regularly, based on ICP overlap and audience, so your engagement time builds compounding visibility.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in engagement strategy. You understand that engaging consistently with the right accounts compounds visibility, while scattered engagement wastes time.
3	◉TASK:
4	Identify the 10 most valuable LinkedIn accounts for me to engage with regularly, based on ICP overlap, audience size, and the strategic benefit of being visible in their comment threads.
5	◎CONTEXT INPUTS:
6	- My ICP: [ICP]
7	- Accounts and influencers in my space: [LIST / DESCRIBE]
8	- My positioning: [POSITIONING]
9	◆EXECUTION STEPS:
10	1. Categorise candidate accounts: prospects, influencers, and peers.
11	2. Score each on ICP overlap and audience value.
12	3. Select the 10 with the best blend of relevance and reach.
13	4. Recommend an engagement frequency for each.
14	5. Note the strategic benefit of being visible on each.
15	◇OUTPUT FORMAT:
16	- A ranked list of 10 accounts with category, frequency and rationale.
17	✦LINKEDIN LEADGEN STANDARD:
18	This output must meet the following standard: each account must offer real ICP exposure, the list must balance prospects with audience reach, and the frequencies must be realistic for a daily routine.
19
20	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.

39Network Warm-Up Sequence▼

LeadGen Job

Warms a target account before you send the request.

For

Operators chasing high-value prospects who deserve a careful approach.

When to Use

For priority prospects worth a 4-week warm-up.

Pipeline Edge

Builds a structured comment, reply, react and connect sequence so the request arrives warm from a familiar name, not cold from a stranger.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in warm-up sequencing. You understand that a connection request from a familiar name converts far better, and that visibility earned over weeks does the warming.
3	◉TASK:
4	Build a structured 4-week engagement sequence for warming up a named target account before sending a connection request, comment, reply, react, connect, so the request feels warm, not cold.
5	◎CONTEXT INPUTS:
6	- The target prospect: [DETAILS]
7	- Their posting and activity patterns: [DESCRIBE]
8	- What I sell: [OFFER]
9	◆EXECUTION STEPS:
10	1. Week 1: react and read, build first familiarity.
11	2. Week 2: leave one thoughtful comment on their content.
12	3. Week 3: reply within their threads to deepen recognition.
13	4. Week 4: send the connection request referencing the shared interaction.
14	5. Specify what to do each week and what to avoid.
15	◇OUTPUT FORMAT:
16	- A week-by-week warm-up plan.
17	- A ready-to-send connection request for week 4.
18	✦LINKEDIN LEADGEN STANDARD:
19	This output must meet the following standard: the sequence must build genuine familiarity, the interactions must add value rather than seem engineered, and the final request must reference the relationship built.
20
21	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.

40Collaboration Outreach Writer▼

LeadGen Job

Opens partnerships that put you in front of new ICP audiences.

For

Operators who want reach through other creators and peers.

When to Use

When you spot a creator or peer with an aligned audience.

Pipeline Edge

Writes a personalised collaboration pitch framed around mutual value, so a podcast, content swap or joint giveaway becomes a new pipeline source.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in collaboration outreach. You understand that partnerships expose you to pre-warmed ICP audiences and that the pitch must lead with value for them.
3	◉TASK:
4	Write a personalised outreach message to a named LinkedIn creator or peer for collaboration, podcast guest, content swap, joint giveaway, framed around mutual value.
5	◎CONTEXT INPUTS:
6	- The creator or peer: [DETAILS]
7	- Their audience and content: [DESCRIBE]
8	- The collaboration I am proposing: [TYPE]
9	- What I bring to it: [VALUE]
10	◆EXECUTION STEPS:
11	1. Open with specific, genuine appreciation for their work.
12	2. Propose the collaboration clearly.
13	3. Lead with the value to them and their audience.
14	4. Make the next step small and easy.
15	5. Provide a shorter and a longer variant.
16	◇OUTPUT FORMAT:
17	- Two collaboration pitches, short and long, ready to paste.
18	✦LINKEDIN LEADGEN STANDARD:
19	This output must meet the following standard: the value to them must come before the value to me, the proposal must be specific, and the ask must be easy to say yes to.
20
21	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.

41Community Engagement Strategy Builder▼

LeadGen Job

Turns community participation into connections and pipeline.

For

Operators active in groups, newsletters and communities.

When to Use

When you want a steady prospecting channel beyond your feed.

Pipeline Edge

Builds a plan for what to say, how often, and how to convert community engagement into connection requests, so participation produces pipeline not just goodwill.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in community engagement. You understand that communities are high-trust prospecting grounds and that consistent, valuable participation converts into connections.
3	◉TASK:
4	Build a strategy for engaging in LinkedIn communities, groups, and newsletters where my ICP is active, what to say, how often, and how to convert community engagement into connection requests and pipeline.
5	◎CONTEXT INPUTS:
6	- The communities my ICP uses: [LIST]
7	- My expertise: [EXPERTISE]
8	- What I sell: [OFFER]
9	◆EXECUTION STEPS:
10	1. Define the role to play in each community: helper, expert, connector.
11	2. Recommend what to post and comment to build credibility.
12	3. Set a realistic engagement cadence.
13	4. Map how to move a community interaction to a connection request.
14	5. Build a weekly community routine that feeds outreach.
15	◇OUTPUT FORMAT:
16	- A per-community engagement plan.
17	- A weekly routine and a conversion path to outreach.
18	✦LINKEDIN LEADGEN STANDARD:
19	This output must meet the following standard: participation must build credibility before any ask, the cadence must be sustainable, and the path from engagement to connection must be explicit.
20
21	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.

42Viral Comment Agent▼

LeadGen Job

Turns other people's viral posts into profile visits for you.

For

Operators who want outsized reach without posting more.

When to Use

When a high-traffic post in your space is taking off.

Pipeline Edge

Writes a comment specific and valuable enough to earn likes and replies on a viral post, borrowing that audience to drive visits to your profile.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in high-visibility commenting. You understand that a standout comment on a viral post can out-reach your own posts and send the right people to your profile.
3	◉TASK:
4	Write a comment on a high-traffic LinkedIn post that is specific, valuable, and compelling enough to generate likes and replies, turning the post's audience into profile visits for me.
5	◎CONTEXT INPUTS:
6	- The viral post: [PASTE]
7	- The audience reading it: [DESCRIBE]
8	- The expertise I want to signal: [EXPERTISE]
9	◆EXECUTION STEPS:
10	1. Identify the angle the crowd has not already said.
11	2. Add a specific, valuable insight or contrarian note.
12	3. Make it self-contained so it earns engagement on its own.
13	4. Signal expertise that makes readers click my profile.
14	5. Keep it punchy and early-comment friendly.
15	◇OUTPUT FORMAT:
16	- The comment, ready to paste.
17
18	- One alternative angle in case the obvious takes are crowded.
19	✦LINKEDIN LEADGEN STANDARD:
20	This output must meet the following standard: the comment must stand on its own value, must avoid generic agreement, and must make the right reader curious enough to visit my profile.
21
22	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.

43LinkedIn Event Engagement Builder▼

LeadGen Job

Uses LinkedIn events as a structured leadgen channel.

For

Operators hosting or attending events full of their ICP.

When to Use

Before, during and after any relevant LinkedIn event.

Pipeline Edge

Builds a plan for who to target, how to connect, and the follow-up sequence after the event, so the attendee list becomes a warm prospect list.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in event-based leadgen. You understand that an event attendee list is a pre-qualified prospect pool and that timely engagement around the event converts it.
3	◉TASK:
4	Build a strategy for using LinkedIn events, hosting, attending, and engaging, as a leadgen channel: who to target, how to connect, and the follow-up sequence after the event.
5	◎CONTEXT INPUTS:
6	- The event and its theme: [DETAILS]
7	- My ICP: [ICP]
8	- What I sell: [OFFER]
9	◆EXECUTION STEPS:
10	1. Define which attendees or speakers to target.
11	2. Recommend how to engage before the event to build familiarity.
12	3. Specify how to connect during the event with relevant context.
13	4. Build a 3-touch post-event follow-up sequence.
14	5. Note how to repurpose the event into content that attracts more of the ICP.
15	◇OUTPUT FORMAT:
16	- A target list approach, an engagement plan, and a post-event follow-up sequence.
17	✦LINKEDIN LEADGEN STANDARD:
18	This output must meet the following standard: targeting must focus on real ICP fit, the connect step must reference the shared event context, and the follow-up must convert attendance into conversations.
19
20	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.
21
22
23	Category 6 — Conversion & Pipeline Skills (44–50) \}
24	LinkedIn activity only matters if it converts. These 7 skills are the final layer, the ones that turn warm relationships into booked meetings, qualified leads, and closed revenue.

Category 6 - Conversion and Pipeline

44DM-to-Call Converter▼

LeadGen Job

Moves a warm DM conversation to a booked call at the right moment.

For

Operators who build rapport but stall before the ask.

When to Use

When a conversation is warm and the timing for a call is near.

Pipeline Edge

Gives the exact language, the right moment, and the framing that makes saying yes feel natural, so warm chats stop dying without a call.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in converting conversations to calls. You understand that timing and framing decide whether a warm DM becomes a meeting or fizzles out.
3	◉TASK:
4	Build a structured approach to moving a warm DM conversation to a booked call, the exact language, the right moment, and the framing that makes saying yes feel natural.
5	◎CONTEXT INPUTS:
6	- The conversation so far: [PASTE]
7	- The signal that they are warm: [SIGNAL]
8	- The outcome the call delivers for them: [OUTCOME]
9	◆EXECUTION STEPS:
10	1. Read the conversation for the readiness signal that it is time to ask.
11	2. Write the transition line that moves from chat to call naturally.
12	3. Frame the call around their outcome, not my pitch.
13	4. Offer a specific, low-friction way to book.
14	5. Provide a fallback if they hesitate, keeping the conversation warm.
15	◇OUTPUT FORMAT:
16	- The transition and ask, ready to paste.
17	- A fallback line for hesitation.
18	✦LINKEDIN LEADGEN STANDARD:
19	This output must meet the following standard: the ask must come at a moment justified by the conversation, the framing must centre their outcome, and the fallback must preserve the relationship.
20
21	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.

45LinkedIn Lead Scoring Agent▼

LeadGen Job

Tells you which conversations to prioritise so no hot lead goes cold.

For

Operators with more conversations than time.

When to Use

Weekly, to rank your active DM threads and focus effort where it matters most.

Pipeline Edge

Applies a consistent scoring model across every active conversation, ranking them by fit, intent and recency so you always know who to message next.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in pipeline prioritisation. You understand that not all DM conversations are equal and that focusing on the right ones at the right time is what separates full pipelines from cluttered inboxes.
3	◉TASK:
4	Score my current LinkedIn DM conversations against a lead-scoring model and return a prioritised list with a recommended next action for each.
5	◎CONTEXT INPUTS:
6	- My ICP: [ICP]
7	- My active conversations: [PASTE EACH CONVERSATION AS A SHORT SUMMARY: NAME, COMPANY, WHAT WAS SAID, LAST MESSAGE DATE]
8	- My leadgen goal: [MEETINGS / CALLS / DEMOS]
9	◆EXECUTION STEPS:
10	1. Build a simple scoring model: ICP fit (1–5), engagement level (1–5), intent signals (1–5), recency (1–5).
11	2. Score each conversation against the model.
12	3. Rank them from highest to lowest total score.
13	4. Assign a recommended next action to each: follow up, meeting request, nurture, drop.
14	5. Flag any conversation showing a buying signal that needs immediate action.
15	◇OUTPUT FORMAT:
16	- A scored table: name, company, score breakdown, total, next action.
17	- A "message these three first" recommendation with reasoning.
18	✦LINKEDIN LEADGEN STANDARD:
19	This output must meet the following standard: scoring must be objective and consistent, next actions must be specific and actionable, and the output must make it impossible to accidentally ignore a hot lead.
20
21	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.

46Pipeline Tracker Builder▼

LeadGen Job

Builds the system that stops warm leads slipping through.

For

Operators losing pipeline to disorganisation.

When to Use

Early, so every conversation has a home and a next action.

Pipeline Edge

Designs a simple tracker, stage, status, next action and meeting date, so no warm lead is ever forgotten and follow-up never lapses.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in pipeline tracking. You understand that most warm leads are lost to disorganisation, not disinterest, and that a simple tracker fixes it.
3	◉TASK:
4	Build a simple LinkedIn pipeline tracking system, connection stage, conversation status, next action, and meeting date, so no warm lead ever falls through the cracks.
5	◎CONTEXT INPUTS:
6	- My outreach volume: [NUMBER PER WEEK]
7	- My sales stages: [DESCRIBE OR ASK ME]
8	- The tool I use: [SPREADSHEET / CRM / NOTION]
9	◆EXECUTION STEPS:
10	1. Define the pipeline stages from connection to booked meeting.
11	2. Specify the fields to track for each lead.
12	3. Design the layout in my chosen tool.
13	4. Define the rule for what triggers the next action at each stage.
14	5. Recommend a weekly review routine to keep it current.
15	◇OUTPUT FORMAT:
16	- A ready-to-build tracker structure with fields and stages.
17	- A weekly review checklist.
18	✦LINKEDIN LEADGEN STANDARD:
19	This output must meet the following standard: the system must be simple enough to maintain daily, every lead must have a clear next action, and no warm conversation may lack an owner or a date.
20
21	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.

47Inbound Lead Handler▼

LeadGen Job

Converts inbound interest before it goes cold.

For

Operators getting comments and DMs they don't systematically work.

When to Use

Whenever a post drives inbound, especially a viral one.

Pipeline Edge

Builds a response sequence for commenters, DMers and profile visitors that qualifies and converts, so inbound interest becomes booked meetings rather than lost momentum.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in inbound conversion. You understand that inbound interest decays fast and that a structured response system captures it before the moment passes.
3	◉TASK:
4	Build a structured response system for inbound LinkedIn leads, people who comment "send me this", DM after seeing a post, or visit my profile after a viral post, with a response sequence that qualifies and converts.
5	◎CONTEXT INPUTS:
6	- The post or trigger driving inbound: [DESCRIBE]
7	- My lead magnet or offer: [OFFER]
8	- My ICP: [ICP]
9	◆EXECUTION STEPS:
10	1. Define a fast first response for each inbound type.
11	2. Deliver the promised value immediately to build trust.
12	3. Add a light qualifier to gauge fit.
13	4. Move qualified inbound toward a call.
14	5. Recommend a same-day response standard and a simple triage rule.
15	◇OUTPUT FORMAT:
16	- A response sequence for each inbound type, ready to paste.
17	- A triage rule for prioritising responses.
18	✦LINKEDIN LEADGEN STANDARD:
19	This output must meet the following standard: the value must be delivered fast, the qualifier must not feel like a gate, and qualified inbound must be moved toward a meeting while interest is hot.
20
21	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.

48LinkedIn-to-Email Bridge Builder▼

LeadGen Job

Moves a warm LinkedIn relationship to email at the right time.

For

Operators who want to deepen and de-risk a relationship off-platform.

When to Use

When a conversation is warm and email suits the next step.

Pipeline Edge

Builds the framing and timing for the channel switch plus a follow-up sequence, so the relationship keeps moving toward a meeting instead of stalling in the DMs.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in multi-channel conversion. You understand that moving a warm relationship to email at the right moment can advance a deal, and that a clumsy switch can kill it.
3	◉TASK:
4	Build a strategy for moving a warm LinkedIn relationship to email, when to do it, how to frame it, and the follow-up sequence that keeps the conversation moving toward a meeting.
5	◎CONTEXT INPUTS:
6	- The conversation and its warmth: [SUMMARY]
7	- Why email suits the next step: [REASON]
8	- What I sell: [OFFER]
9	◆EXECUTION STEPS:
10	1. Define the signal that it is time to move to email.
11	2. Write the natural ask to switch channels and capture the address.
12	3. Frame the move as a benefit to them, not convenience for me.
13	4. Build a short email follow-up sequence that advances toward a call.
14	5. Provide a fallback that keeps the LinkedIn thread alive if they prefer it.
15	◇OUTPUT FORMAT:
16	- The channel-switch message and a short email follow-up sequence, ready to paste.
17	- A fallback to stay on LinkedIn.
18	✦LINKEDIN LEADGEN STANDARD:
19	This output must meet the following standard: the switch must be justified and framed for their benefit, the email sequence must keep momentum, and the fallback must protect the relationship.
20
21	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.

49Referral Pipeline Activator▼

LeadGen Job

Turns existing connections into a source of referred pipeline.

For

Operators sitting on happy clients and warm contacts.

When to Use

Regularly, to keep a referral channel producing.

Pipeline Edge

Builds a structured approach to who to ask, how to ask, and the message that makes referring feel easy, so your network becomes a recurring pipeline source.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in referral generation. You understand that referrals are the highest-converting pipeline source and that most operators never ask for them systematically.
3	◉TASK:
4	Build a structured approach to activating referrals from my existing LinkedIn connections, who to ask, how to ask, and the message that makes referring feel easy and natural.
5	◎CONTEXT INPUTS:
6	- My happy clients and warm connections: [LIST / DESCRIBE]
7	- What I sell and who it is for: [OFFER + ICP]
8	- My relationship with each: [DESCRIBE]
9	◆EXECUTION STEPS:
10	1. Identify who is best placed to refer me and why.
11	2. Define the right moment to ask each person.
12	3. Write a referral request that makes the ask specific and easy.
13	4. Provide a forwardable description they can pass on with one click.
14	5. Recommend a cadence to keep referrals flowing without overasking.
15	◇OUTPUT FORMAT:
16	- A ranked referral target list.
17	- A ready-to-send referral request and forwardable blurb.
18	- A referral cadence.
19	✦LINKEDIN LEADGEN STANDARD:
20	This output must meet the following standard: the ask must be specific about who I want to meet, the forwardable blurb must need no editing, and the cadence must sustain referrals without straining relationships.
21
22	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.

50Monthly LinkedIn Pipeline Review Agent▼

LeadGen Job

Runs your monthly pipeline review so nothing compounds quietly in the wrong direction.

For

Operators who want to improve the system, not just run it.

When to Use

First of every month, to review what worked, what didn't, and what to adjust.

Pipeline Edge

Produces a structured monthly review covering content performance, outreach conversion, pipeline health and the three changes to make next month, so the system improves rather than just repeating.

↓ Skill Prompt

skill-prompt.claude

1	◈ROLE:
2	You are an expert LinkedIn leadgen specialist with deep experience in performance analysis. You understand that a system that doesn't review itself stagnates, and that the monthly review is where good operators build compounding pipeline.
3	◉TASK:
4	Run a structured monthly LinkedIn leadgen review, covering content, outreach, pipeline and next steps, and return a prioritised improvement list for next month.
5	◎CONTEXT INPUTS:
6	- Posts published this month: [NUMBER + TOP 3 BY ENGAGEMENT]
7	- Outreach sent: [CONNECTION REQUESTS + DMS]
8	- Response rates: [ROUGH PERCENTAGES]
9	- Conversations started: [NUMBER]
10	- Meetings booked: [NUMBER]
11	- Where deals are currently sitting: [PIPELINE STATUS]
12	◆EXECUTION STEPS:
13	1. Score this month across four dimensions: content reach, outreach efficiency, conversation quality, pipeline output.
14	2. Identify what worked and why.
15	3. Identify what didn't work and the likely cause.
16	4. List the three changes that would have the highest impact next month.
17	5. Set specific targets for each of the four dimensions next month.
18	◇OUTPUT FORMAT:
19	- A scored month-in-review table.
20	- A "what worked / what didn't" analysis.
21	- Three specific changes to make next month with rationale.
22	- Next month's targets.
23	✦LINKEDIN LEADGEN STANDARD:
24	This output must meet the following standard: the review must be honest rather than flattering, the changes must be specific and testable, and the targets must stretch without being unrealistic.
25
26	// You are not writing content or copy. You are engineering pipeline. Every word in this output exists to move a prospect one step closer to a booked meeting. If it doesn't serve that purpose, cut it.

Who the LinkedIn Growth Kit is for

This page is built for founders, consultants, agency owners, and operators who want LinkedIn to produce real conversations instead of vanity metrics.

It is especially useful for people who:

Need a repeatable B2B lead flow
Want to use Claude to generate better outputs
Want a system for profile, content, and DMs
Need a simple routine they can follow every day

What users should expect

The promise here is not magic growth. The promise is a system that can help you:

Improve profile clarity
Increase relevant visibility
Start warmer conversations
Book more meetings
Build a habit that compounds

Frequently Asked Questions

What is the LinkedIn Growth Kit?▼

A practical LinkedIn lead generation system built around Claude skills, profile optimization, daily routines, outreach, and DM conversion.

Who should use this page?▼

Founders, consultants, marketers, agencies, and B2B operators who want LinkedIn to generate meetings.

Is this a tool or a playbook?▼

It is both. The playbook explains the system, and the 50 skills act as prompt-based execution layers.

Why use Claude for LinkedIn lead generation?▼

Because Claude can help with structured outputs for headlines, posts, prospecting, DMs, follow-ups, and pipeline workflows.

How long does the daily routine take?▼

The source system is built around a 30-minute daily routine.

Can this work without ads?▼

Yes. The source page is framed around organic LinkedIn activity, profile pull, content attraction, and direct outreach.

Start With the Playbook

If you want LinkedIn to act like a pipeline, start with the playbook first, then deploy the skills in the order they are built. The goal is not to post more for the sake of posting more. The goal is to build a visible, trustworthy, conversion-ready presence that keeps creating conversations.

Build your LinkedIn system

Unlock the LinkedIn Growth Kit

Get full access to 50 Claude skills for LinkedIn growth and the complete playbook.

We'll only use this to share the playbook and follow-up resources.

LinkedIn Growth Kit: 50 Claude Skills for LinkedIn

Why LinkedIn lead generation works as a system

The LinkedIn LeadGen Playbook

1 The LinkedIn LeadGen Mindset

2 The LinkedIn Profile

3 The 30-Minute Daily Routine

4 The DM Conversation Framework

5 The Content-to-Pipeline System

6 The 30-Day Sprint

50 Skills Across the Full LinkedIn Pipeline

Category 1 - Profile and Positioning

Category 2 - Content and Attraction

Category 3 - Prospecting and Research

Category 4 - Outreach and Conversation

Category 5 - Engagement and Network

Category 6 - Conversion and Pipeline

Who the LinkedIn Growth Kit is for

What users should expect

Frequently Asked Questions

Start With the Playbook

Unlock the LinkedIn Growth Kit

LinkedIn Growth Kit:
50 Claude Skills for LinkedIn